Power Meets Strategy As Jimeta Lectures Africa’s Leading Marketers In Accra Ghana
By our correspondent
Managing Director and Chief Executive Officer of Kano Electricity Distribution Company (KEDCO) Dr Abubakar Shuaibu Jimeta was a distinguished speaker at the renowned African Marketing Conference held in Accra, Ghana.
The high-profile gathering brought together influential policymakers, business leaders, industry experts, and innovators from across the continent to explore fresh ideas on marketing, customer engagement, and business transformation in Africa’s dynamic economic environment.
In his keynote address, Dr Jimeta highlighted the vital role of marketing in the power sector, stressing its importance in deepening customer satisfaction, strengthening service delivery, and building corporate credibility.
He emphasised that marketing in Africa must move beyond mere promotion and instead serve as a framework for forging lasting relationships, fostering innovation, and aligning corporate strategies with the real needs of customers.
“At KEDCO, marketing goes far beyond communication—it is about embedding a culture of service excellence, reinforcing customer trust, and ensuring transparency in everything we do. As Africa embraces a new era of competitiveness, marketing must remain at the heart of growth, transformation, and socio-economic development,” he said.
Dr Jimeta also underscored KEDCO’s ongoing commitment to digital transformation, customer-focused reforms, and innovative service delivery models that continue to strengthen the company’s position as a leading electricity distribution company in Nigeria. He reaffirmed KEDCO’s mission of creating value and fostering trust across the communities it serves.
The conference closed with a collective call for cross-industry collaboration, as participants agreed that robust and innovative marketing strategies will play a central role in unlocking Africa’s economic potential and positioning the continent as a hub of sustainable growth.