BY UKET OKA, Calabar
The Federal Government says it has secured a whooping $671 million investment fund for the creative and digital economy sector.
The Special Assistant to the President (Office of the Vice President) on Digital and Creative Economy, Mr. Fegho Umunubo, disclosed this during a Digital and Creative Economy Stakeholder’s Roundtable Discussion held in Calabar, the capital of Cross River State on Friday.
Umunubo explained that the investment is to completely transition the economy of Nigeria from the white collar job.
The Special Assistant, who said Cross River State will benefit from the fund, also noted that, “Every state will benefit from the $671 million investment fund.”
“I’m hoping Cross River State will also benefit from the fund in terms of access to finance, infrastructure and training,” he stressed.
The SA to the President said the fund would ensure the industry is strengthened at the State level to eradicate the idea of japa (relocating abroad).
“There was a time when people moved from Calabar for instance, to Lagos and now to abroad because they don’t have the necessary working tools and market. However, we want you to stay here and improve the economy instead of japa.
“The last time I was here, I mentioned to the Governor that it won’t be my last in Calabar and today, I am here and it won’t be my last as well – I’ll try my best in helping the state grow in the digital and creative economy,” Umunubo said.
He said the digital and creative economy is where every single sub-sector is important, stressing that, “What is obtainable in Lagos is different from what is obtainable in Kano, Enugu, Cross River – we’ve been walking State to State to drive development across board.”
“We’ve supported over 7 comedy shows, including Alibaba and Seyi Law. If there are comedy shows in Calabar and you want us to support, please reach out to us.
“We wanted to understand the industry, we used the film sector and we were able to give N1.5 million to them. For the second badge, it is for everyone – comedy, drama, film, music, etc.
“We need to start thinking about the business of creatives. A lot of creatives don’t think about the business aspect. Another thing we have to focus on is infrastructure,” he added.
Umunubo also disclosed that they are building a digital platform that would enable creatives based in Cross River to sell their work anywhere in the country and world.
Speaking, the Director General of the Cross River State Microfinance and Enterprise Development Agency (MEDA), Mr. Great Ogban, said the roundtable is to discuss the challenges facing the sector.
“We are committed to ensuring that the Governor, His Excellency, Senator (Prince) Bassey Edet Otu’s passion for the digital and creative sector come to fruition.
“We are looking at the jobs that will be created, economic growth and the people effect.
“Our job at MEDA is to teach you the marketing aspect of your job. It is to give that guy who has talent the ability to market his/her skills.
“We are launching the Cross River State Entrepreneurship Board with registration of N10,000, to convert talents into business,” he said.
Our reporter gathered that to be a beneficiary of the $671 million investment fund, one will need to register at the MEDA office located at Prof. Eyo Eta House, Marian, Calabar.
Highpoint of the event was the facilitation of free Corporate Affairs Commission (CAC) business registration for the first 50 creatives who will go to the MEDA office by Monday, 1st July 2024, by the Special Assistant to the President, Umunubo.
The State Commissioner for Science And Technology, Dr Justin Beshel, and the Special Assistant on Creative Art to Governor Otu, Jacob Kingsley Ekpe, were part of the roundtable discussion.